My Sustainable Scoop post is up today, but it didn't go as well as planned. It's an interview with one of the authors of The Green Book; the author that participated was Elizabeth Rogers. They approached us and told me to e-mail 5-6 questions that could be answered in-depth. However, I wanted to Elizabeth to go deeper.
I'm no interview expert, but I've done a few and the best ones read like a good, long conversation. At least that's my goal with each of my interviews. For example, Sara Snow invested a lot of time into our interview, and it shows. The other interview I'm working on right now (with a musician) is turning out to be longer than I imagined, but to me, that is great. I actually encourage interviewees to talk a lot. I love to listen, and the beauty of print interviews is that I can edit both them and myself, so it's better to have a lot of material to whittle. Believe me, the forthcoming interview will be a much better read.
I'm not trying to dissuade anybody from buying The Green Book - you might find helpful tidbits in its pages.
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